The terms “we,” “us,” or “our” refer to LOOMLAN, a Virginian LOOMLAN LLC. By “you,” we are referring to visitors and users of any part of our Platform.
- Collection of Information
We collect personal information that you provide us, from third parties, and automatically when you use our Platform. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit or post to our Store, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information. When you create an account on our Store, we collect information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also provide us information related to your business, including a business description and areas served.
Purchases. If you purchase products or services or make or receive payments within our Store, we collect certain information in order to complete your purchases, sales, and payments, such as your phone number, address, and payment method (for example, credit card or bank account information). If you participate in our Trade Program or Affiliate Program, you may be asked to provide proof that you are eligible for the program or for a tax exemption.
Communications. When you communicate with us (via email, phone, through our Store Chat, or otherwise) we may record, monitor, or otherwise collect details about your communications (including call time, and call duration).
Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others make available to us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners, service providers, and corporate affiliates, and information from third-party sites.
Other Platforms. We may receive information about you from third-party platforms when you allow the third-party platform to share this information with us or allow LOOMLAN to obtain this information from the third party. For example, you may sign up or pay Facebook, Google, or Apple
Publicly Available Information. If you are a professional or seller, we may collect information about you from publicly available sources and where permitted by applicable law or with your permission, make it available as part of our Store. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations. We also may collect and display the details of any license you have using publicly available records.
Our Partners and Service Providers. We may receive information about you from our partners and service providers. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information. In addition, our banking partner that issues the LOOMLAN credit card may provide us with information regarding whether you have such a card, related to any card reward or loyalty program, or resulting from prescreening you for card offers.
Automatically Collected Information
Each time you access the Store, information is sent to our server by your Internet browser or app and stored in our log files. We collect information about your use of our Store, including your search activity, the pages you view, the date and time of your visit and how you navigate and interact with a page or screen. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, and requested and referring URLs.
Cookies and Similar Technologies
We will receive your device's location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location when you checkout as a shipping or billing address.
- Use of Information
We use the personal information we collect to provide, support, and personalize our Store and to communicate with you about our store and products. The ways we do this include the following:
- to provide and improve our store and its features and functionality, including to display content you post publicly, fulfill your purchases through our store, process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our store;
- to evaluate use of our store for our business purposes and to provide and improve our products and services, including new and co-branded products and services and our store’s functionality;
- to personalize your experience, such as tailoring the content and information made available to you and our support services;
- to display relevant advertising (on our Store and third-party sites) for us and other businesses and to evaluate the success of such advertising;
- to prevent fraud and to maintain a quality experience for our business purposes or legal reasons, including to filter for spam and communications that violate our agreements with you according to our Terms and Conditions;
- to enforce compliance with our agreements with you (for example, Terms and Conditions) and applicable law; to comply with our legal obligations; to prosecute or defend a lawsuit, arbitration, or similar legal proceeding; to respond to lawful requests by public authorities (including national security or law enforcement requirements);
- to perform research and analysis for our business purposes; and
- to award badges and similar designations and if you decide to participate, to administer surveys, contests, and promotions.
We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received, and responses sent, by professionals and sellers on our Store and to provide them with feedback. We may use automated technology to review your communications and improve user experience.
We may use your log-in information, cookie information, device information, IP addresses, and other information to identify you and log your use across devices, our Store, and third-party sites. We may use this information to personalize your experience on our Store.
For your convenience, we and our payment processors will store information about the payment method you use in connection with the Platform. Note that while our payment processors may store your complete credit card number, LOOMLAN does not.
If you make purchases on LOOMLAN as a visitor and subsequently create an account, for your reference, we will make information available to you about any prior purchases completed using the email address for your account.
- Sharing Your Information
We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their direct marketing purposes. We share personal information in the following ways:
Advertisers and Ad Networks
We use advertising networks and partners to serve advertisements for us including interest-based advertising, on third-party sites and to assist us in evaluating the effectiveness of our advertising. We may also work with advertising networks and partners to serve ads on our Store and to communicate with you at the addresses they have for you. We may provide advertising networks, advertising partners, and businesses advertising on our store with aggregate information but other than hashed information or device identifiers, we do not disclose your name, contact information, or other personal information. For example, we may provide a hashed version of your email address or other information to advertising networks (e.g., Facebook and Google) to serve advertisements to you or others. To opt-out of the use of your information for this purpose, please send a request as provided under the Contact Us section.
We may disclose information from or about you, as required or permitted by applicable law, if we believe that such disclosure is reasonably necessary to (a) comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us, a service provider, or a partner (which may include disclosure to law enforcement, courts, or governmental authorities); (b) prevent, investigate, or identify possible wrongdoing in connection with our store; (c) protect our rights, reputation, property, or that of our visitors, users, corporate affiliates, or the public; or (d) enforce compliance with our agreements with you (for example, the Terms and Conditions).
An essential part of our services that you sign up for when you create an account on our Store is to receive communications from the Houzz group through email and our Store. We also ask for your feedback about your experience in connection with our store or about your home renovation and design plans. In accordance with applicable law, we may send you marketing communications (e.g., with tips, offers, and similar services) from LOOMLAN design team.
If you provide us your phone number, we may call and otherwise contact you to help you with using the store (for instance to assist with your order. We may use your contact information (whether publicly available or provided to us) to call and otherwise contact you about our store, including to market and sell our products or services or those available on our store.
You may opt-out of similar types of marketing emails from us directly through the email. To opt-out of our text messages at any time, you can follow the instructions provided in the text message, which typically is to reply “STOP.” You may opt-out of sales and marketing phone calls from us by letting us know during the call or by contacting us as described in the Contact Us section. Please be aware that you cannot opt-out of receiving account- and privacy-related messages from us. If you wish to stop receiving push notifications from us, you can turn off push notifications for the mobile application in the settings of your mobile device.
- Your Choices and Rights
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond to your request securely and efficiently.
Even where not legally required, we will use reasonable efforts to complete requests to access or delete your personal information. We will consider your request in accordance with applicable laws.
- Data Retention
We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance purposes for our store or to defend future legal claims.
Our Store is intended for general audiences and is not directed to children under 16. We do not knowingly collect personal information from children under 16. In the event that we learn that we have collected personal information from a child under age 16, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.
- Data Security
We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
- Contact Us
- Personal Information
Data protection laws differ among jurisdictions and may not provide the same level of protection for personal information as your jurisdiction of residence. For example, your information may be required to be disclosed to law enforcement or government authorities under the laws of those jurisdictions.
- Additional Information for Individuals from California
This section provides notice and specific information for California consumers to address the California Consumer Privacy Act ("CCPA").
We collect the following categories of personal information from you:
- Contact information and other identifiers (for example, real name, address, email address, account name, or other similar identifiers);
● User ID or device identifiers (for example, IP address or other similar identifiers);
● Customer records (for example, customer records containing personal information, such as name, address, and telephone number);
● Protected classifications (but only gender, age range, and ethnicity, which you choose to provide);
● Purchase history and preferences (for example, records of products or services purchased or considered);
● Usage data (for example, internet activity information, including browsing history and interactions with a website or advertisement);
● Precise geolocation data (for example, latitude/longitude from a particular device, but only with your consent);
We do not disclose your data in exchange for money except at your request or direction. For California residents, the CCPA defines "selling" personal information to include providing it to a third party in exchange for valuable services. We disclose information to certain third parties in exchange for valuable services, such as advertising services, which may constitute a "sale" under the CCPA. You may opt-out of this disclosure of your data for commercial purposes. As provided in our Terms and Conditions, use of the LOOMLAN store by anyone under 16 years of age is strictly prohibited. Consequently, we do not knowingly disclose information regarding individuals under 16 years of age to third parties in exchange for consideration.
In addition to the rights described above and in the Your Choices and Rights section, California consumers may also, up to twice every 12 months and subject to certain exceptions, request us to provide information about how we have used and shared your personal information in the prior 12 months. Please submit these requests for information, as well as requests to access or delete your information, through “Contact Us” page.
Your authorized agent may submit a request to know, delete, or opt out on your behalf via this online support form or by emailing us at firstname.lastname@example.org We may still require you to directly verify your identity and confirm that you have provided the authorized agent permission to submit the request. Whether you submit your request directly or through an authorized agent, generally, the only means LOOMLAN has to verify your identity is for you: to respond to a specific LOOMLAN email from the email address associated with your LOOMLAN account.
Consistent with the CCPA, except to the extent reasonably related to the value of your personal information, we will not treat California consumers differently for exercising their rights under the CCPA.
Effective January 1, 2020 (Sections modified July 21, 2020)